If you are a small business owner, then you might have realized the fact that it’s not like you imagined it to be. Being an owner, there is so much to look after, ranging from marketing to inventory management. But there is one more thing that needs your undivided attention. And that’s the growth of your website.
Yes, that’s right! According to industry professionals, blog posts, local listings, contact, and product pages add up to the growth of every business website. Obviously! Every page has its own SEO problem you have to deal with. If left unchecked, things can easily go awry in no time.
In this article, we will outline some of the SEO clean-up strategies to ensure that your business website aligns and contributes to your goals. It will give you a chance to be in Google’s good books and get you the traffic you always envisioned. Let’s take a quick look!
Optimize the structure of your website
We all know that the structure of your website is the one thing that makes a huge difference in the online world. Studies show that 3 out of 4 visitors tend to leave the website if they find it cluttered and disorganized. For this, you need to take a good look at your website, visit every page and focus on the changes that need to be made.
For instance, check out the site menu of the website. Does it look complicated or overwhelming for first-time visitors? If yes, then ask your web designer to simplify it.
Also, you need to ensure that the website’s content reflects and aligns with your business goals. In simple words, the website content should be able to convey your vision, mission, and goals to your target audience. Try splitting the pages and taking an overview of the content to have a birds-eye view. Study what should go where so that your visitors, especially search engine crawlers, can find and understand it without any hassle.
Before you shift your focus to good links, you need to know about bad links. A bad website link is one that violates the guidelines of a Search Engine. It affects your website’s rankings and fluctuates the intended traffic.
According to the industry professionals associated with a link building services company, it is crucial to understand what signifies a good link and can benefit your website. For instance, links from the website with high DA and search engine rank and links from the relevant industry are termed good links. Whereas links from private blogs, spammy sites, and low-ranking websites can instantly get your website in trouble.
So, try to delete all the broken as well as bad links and start focusing on building good and relevant links for your website. Because that is precisely what will get you on that first page and the traffic boost you always wanted. If you’re going to build some quality links ASAP, you can always look for a backlinks pricing guide that can help you jump the queue and get you what you want instantly. That’s convenient!
Eliminate duplicate metadata
Look at it this way; you already know that each title and meta description on your website should be unique and to the point. This is because it is what your visitors see before landing on your website. But as you keep adding multiple pages on the website, you might end up repeating the same descriptions and data. That’s what you have to look for in your SEO clean-up routine.
Delete the same title tags or duplicate meta descriptions to get your website into Google’s good books. Also, make sure that you follow the standard guidelines for meta descriptions. Try to keep it unique and within 155 characters.
Think of a website as a home for your business that needs to be cleaned and maintained regularly. It is definitely not an on-time task and certainly not something that can be overlooked.
So schedule your SEO clean-up TODAY and make the necessary changes ASAP!