Google Page Experience is a new Google ranking algorithm designed to judge pages based on how users perceive the experience of interacting with a web page. Here, Google has set certain metrics called Core Web Vitals based on which it measures the experiences and ranks the web pages accordingly.
This means if Google thinks your website has a poor user experience, measured based on Core Web Vitals, you may end up losing your rank.
These updates make it even more necessary to hire a knowledgeable SEO firm for your business. And when you speak about so, Gold Coast SEO deserves mention.
Despite the refinements of metrics around speed and usability, page experience includes many already existing Google ranking factors. These include mobile-friendly updates, page speed updates, the HTTPS ranking boost, the intrusive interstitials penalty, and the safe browsing penalty.
This post will help you gather all the required information relating to Google’s new update in brief.
Contents
What is core web vital?
Core Web Vitals are standardized metrics set by Google that give scores based on various aspects of your web page. This aspect considers the load time, interactivity, and stability of content as it loads. This helps the developers to understand how a user experiences the webpage. The three main metrics included in Core Web Vital are:
-
Largest Contentful Paint (LCP):
LCP measures the loading performance of your web pages. According to Google standards, LCP should occur within 2.5 seconds of when the page starts loading to be called a good user experience.
-
First Input Delay (FID):
FID measures the interactivity or input latency of your webpage. Pages providing an FID of less than 100 milliseconds are bracketed under good user experience head as per Google’s measuring standards.
-
Cumulative Layout Shift (CLS):
CLS measures the visual content stability of your website. As per Google standards, pages should maintain a CLS of less than 0.1 seconds to provide a good user experience.
However, one needs to keep in mind that Core Web Vital is a part of Google’s ranking factor and not the sole ranking factor. This means that developers need to focus on all the factors of ranking and not just Core Web Vital. Just how Gold Coast SEO companies do.
Why is this update so important?
We all know that Google hardly makes any announcement regarding its algorithm update. This fact shows how important this update must be that Google officially announced it, providing requisite time to developers, SEOs and brands, before rolling out the websites based on the update.
This update consolidates coding and web practices in SEO. This is done by migrating it into next-gen image formats to Google, which allows the new content negotiation web-bundling mechanism known as Signed Exchange (SXG).
SXG isn’t a new update and was earlier used by Google to push performance in their AMP technology.
Through Page experience update, Google is encouraging the use of this privacy-preserving, pre-fetching technology, SXG. Though this technology isn’t required for the new update, Google infers that it helps. This shows that Google is proffering that direct causation claims between Core Web Vital accelerate with SXG implementation.
Conclusion
This update is a glimpse of how the future of web pages will highly depend on user experience. This certifies if a site shows high user engagement Google will eventually make sure that the site ranks high on SERP.
As Google has already announced about this update, you get an opportunity to hire an SEO expert and fix all the possible issues to maintain your rank on the SERP.
So, without wasting your time, further, contact Gold Coast SEO services today for help.
