To maximize their visibility, many content creators repost the same content on multiple social networks and platforms. This tactic offers several advantages: it allows you to maintain a presence on several social networks at the same time while minimizing the time spent creating content and helps gain new followers on Instagram.
In today’s article, I’m going to talk about several things you need to know before implementing this tactic. I would also talk about some tips for maximizing the impact of content that is shared on several platforms at the same time.
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Most social networks make it easy to reshare on other platforms. The reshare options are different depending on the platform. On Twitter, for example, you can share a tweet in an Instagram story, on Snapchat, or copy the link of the tweet to embed it elsewhere.
Instagram offers more reshare options. When sharing a post, you have the choice to share it on other Instagram accounts, on Facebook, and even on other platforms like Twitter. In the advanced settings, you can also configure your account to automatically share all your Instagram posts on Facebook.
You can also use a scheduling tool for posts on social networks, such as Later or Buffer. All you need to do is:
- Import the content to share
- Select the social networks on which to share this content.
- Publish
The reason so many content creators practice cross-posting is because this tactic offers several benefits :
Spend less time creating content
The main advantage of cross-posting is that it saves time. Indeed, creating content is a time-consuming activity, especially when it comes to coming up with content ideas and putting them into action. Many entrepreneurs are busy running their businesses and living their lives. They simply can’t spend too much time creating content.
In addition, this tactic limits the amount of content needed to promote your business on multiple platforms, since you reuse the same content everywhere.
Finally, cross-posting eliminates the need to create different strategies and content for each platform. Apply the same approach to all social networks. In return, you’ll gain new followers on various platforms.
In short, cross-posting allows entrepreneurs who don’t have the time, resources, or ability to create dedicated content for all the platforms they want to establish a presence on.
The second advantage of cross-posting is the consistency of the message. Since we publish the same content everywhere, we communicate the same message and keep the same visual identity on all platforms.
Increase your visibility on multiple platforms
The objective of content creation is to maximize our visibility in order to attract more potential customers and grow our community.
Social networks represent an important channel that helps us promote our content where our target customers spend the most time. In fact, a user spends an average of 2 hours and 27 minutes per day on social networks.
The last thing to know is that many social network algorithms limit the visibility of content that is not original. This is the case with Instagram, Facebook, and TikTok.
That’s why videos with the TikTok watermark don’t work well on Instagram Reels, and why Facebook doesn’t promote videos that are shared using a YouTube link.
