That’s too expensive! We’ll find a cheaper!” – this is the reaction of some customers when they learn the cost of creating a website. And such customers, as a rule, go looking for and find those who will do cheaper. And they get their result. How it happens, and why it is often in the future to permanently require large sums of money to invest in a site like this, we will touch on a little bit below.
But there is another category of customers, who tend to be more experienced and know that “cheap” – is most often “even more expensive, but later. They ask other questions, such as: “What is the reason for this price?” We partly answer this question and give useful information that will help you make an informed and correct choice of the company to which you will entrust the creation of your site.
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Building a website is easy. Or is it?
Your friend boasted that he figured it all out himself and made the site? If everything is so simple, then why does it cost so much to make a site?
We will have to accept the obvious: the site is not the same. You yourself sometimes go to the site, you want to find something, read, buy, but all so strange, uncomfortable, you can not sort products, everything hangs, there is no one to ask questions, navigating the site is difficult, etc. Such a site you leave and go to its competitors, who paid more time and invested more money. And you buy from them. Because it is convenient, clear and simple. The difference is the effectiveness of the site, whether it is capable of being a tool to solve business problems.
Did you know that 75% of customers are ultimately dissatisfied with their sites? And you certainly don’t want to be among them. So initially there should be an understanding of what tasks you set for the site, and which site is able to provide the results you need.
The site that you can create yourself, and it will be relatively easy – this is the so-called “business card site” or “booklet site”. It consists of about 5-10 pages, which contain information. Such a site is static, it has no interactive features, no interaction with the visitor, and this site does not sell.
Creating a site requires the coordinated work of a team of different specialists. This is a project consisting of a number of diverse business processes. It is based on an effective concept, designed for a specific project. Its implementation requires the use of modern technology, because the development in the field of web technology is rapid, and the user has enough seconds to discard the site, considering it inconvenient and outdated.
What is required to create a website?
As it’s been said, you can only create an inefficient business card website for most businesses on the Internet by yourself. In order to get a site that will help to achieve the real goals of your business and directly affect the increase in profits, you need to enlist the support of specialists. The development process of QArea website development company involves project manager, system analyst, designers, HTML-coders, frontend and backend programmers, marketer, content manager, copywriter, QA tester, system administrator etc.
On average, 5 to 14 specialists work on the project. Is it realistic to replace the team of professional specialists with one or two “generalists”? Without prejudice to the quality, it is unreal! Only if you are willing to sacrifice the result.
Yes, indeed there are many contractors who are profitable to convince you that the site – it’s not so hard, that they can handle it faster than others, cheaper, and you will only benefit from it. But will such a site be a worthwhile investment?
When everyone is a pro in their field, and their knowledge and abilities are brought together by good managers – then the client is satisfied with the result.
In the process of developing the site must be resolved more than 100 interrelated important tasks. The development of the site can take an average of 500 man-hours, the site goes through 20 stages of coordination with the customer, using more than 100 templates, dozens of different forms, documents, etc. This is a well-organized process aimed at achieving the desired result – the creation of a high-quality, modern, and effective website.
Decide whether you’re willing to pay for the experience of young, ambitious guys who promise to do without all the “extra” and much cheaper.
Think about the support of the site before it is created.
When ordering a website, many people do not think about such an issue as site support. It seems that this should be taken care of later, but lack of understanding of the paramount importance of the future work with the site, often resulting in a very large sum in the future.
Do not make this costly mistake! Choose a developer who will initially take into account the peculiarities of the project and the tasks involved in maintaining the site.
Even before you order the site, decide a few key points:
– Will there be a special employee in your company whose tasks will mostly include informational support for the site.
– Will the managers of your company be able to promptly respond to requests received through the site, answer customers’ questions on the site, communicate in chat, moderate the forum, etc.
– Is there a specialist in your company, or can you hire him to your team, which will analyze the statistics of visits to the site, to draw conclusions and make recommendations to increase the effectiveness of its work.
– Do you have marketing experts in your team, who are well versed in Internet marketing and know what methods and tools should be used to effectively promote the site. Will they be able to make sure that the advertising campaign is properly organized so that you don’t pay advertising agencies without getting results.
– Are there IT specialists on your team who can ensure that you can automate the filling of the product database in the site’s catalog from the product and warehouse program.
– Who will deal with the regular monitoring of competitors’ sites, assess their positions in the search engine, their advertising activity, new features on the sites, etc.
– Who will be able to control the quality and timeliness of all of this work, set tasks and assess the results.
– Will you be able to provide training and professional development of specialists who are involved in the marketing support of the site.
– Can the development company ensure long-term functioning of the underlying CMS site, to eliminate bugs in a timely manner, update versions, etc.
If your own company will fully provide the necessary support for the site, the developer must initially create it in such a way as to make it technically possible, to simplify and reduce the cost of implementation of all the above tasks.
There is one tip. Choose a developer who has experience in supporting sites. He knows the specifics of this work and will be able to create a site that will be easy and inexpensive to maintain and develop in the future.
Now imagine that the site you need – it’s 500 man-hours of coordinated work from 7-12 experts. At the heart of such a site is a content management system, every decision is justified, the site does not require large investments for support and development. Answer the question of how much such a result should cost. I hope this is already a rhetorical answer.
