Digital transformation – what is it?
Digital transformation is nothing more than the implementation of modern technology to the activities of the company in a comprehensive manner, in all areas of its operation. This allows for a definite improvement in the functioning of the company and at the same time is a great convenience. Although it might seem that the notions of digitalization and digitalization are identical, it is not so at all: the former refers to all activities of a company, while the latter notion is connected only with a change in the way of document management.
Among the changes that are introduced by digital transformation companies, one can point to e.g. changes in the way employees work, as well as changes in the way data, is collected or business processes are carried out. All this to make work easier and faster!
Advantages of implementing digital transformation
Digital transformation brings with it many advantages that are hard to ignore. Among them, one should certainly point out:
- Increase the efficiency of employees – one of the elements of digital transformation is the automation of those processes that can be simplified in this way. This not only increases the efficiency of employees but also makes the risk of human error decrease;
- Artificial intelligence is facilitation – among the elements of artificial intelligence that are often used in companies we can point to bots that conduct conversations with customers instead of employees. This is a big saving, as well as a convenience for the people employed: thanks to the fact that the robot can take over some of the simple inquiries, employees have a chance to focus on complex problems and provide faster service;
- Large data sets make work easier – the so-called Big Data is processed mostly by top companies in the industry, such as Google. Using this data source makes it possible to obtain a comprehensive picture of the customer and determine their needs, and thus optimize business processes;
- Meeting customers’ expectations – nowadays customers’ expectations are quite high. It’s about the speed of order fulfilment, as well as the speed of handling after-sales inquiries and many other issues that digital transformation can help realize. Facilities like the aforementioned AI bots or better employee productivity will help in meeting the complex expectations!
Digital transformation can mean many benefits for a company and indirectly for its customers as well. It is somewhat of a challenge and the process itself can be difficult and time-consuming, but the benefits that DT brings are immense and it is a task that any company looking toward the future should undertake.
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