While optimizing the content on your website, it is important to know where and how you need to use the keywords properly. If you are confused about how to use the keywords properly for your search engine optimization, then it can be difficult for you to manage your website properly. According to researchers, 95% of people only focus on the first page in the search results. On the other hand, half of the clicks on that page are going to be in the first three results. This is suggestive of the fact that you have used your keywords in the wrong place. Here is where and how you should use the keywords for your content to get better SEO:
It is important to page titles be a part of your SEO. Also, the page titles are going to be the better starting point for using your SEO keywords. A page title that describes the main subject of the page is going to show up as the first line for the search results. It is going to give ideas to both Google and searches about the page and the content.
In some of the cases, the page title is going to be the same as the headline for the blog content or the name of the page. For such cases, you can use SEO Softwares to tweak the SEO title for improving the search ranking potential.
The subheadings in content also perform as one of the useful ways for content monetizing. To give your content a more scalable look, you can add your keywords in some of the subheadings of your content to make it have a better ranking in the SERP. A subheading can help the visitors to decide whether the content is relevant for their needs or not. Also, it can appear as the part for the featured snipped or in the answer box for better content management.
Meta description works as another important area for using your keywords for technical SEO. This comes up as the second part of your search result entry. With the meta description, you need to determine the relevance of your content to know what people are searching for. The meta description is also going to help the searchers to decide whether to click it from the search result to see the full content on your website or not. Thus it is important to add the meta description with the relevant keywords for the better targeting of the traffic.
Another very important place for optimizing the keyword for your SEO is the content. The content is going to perform as one of the top-ranking factors for SEO. However, it is very much essential to make the position right in the content, as poor keyword usage can affect your SEO. It is important to avoid any kind of keyword stuffing on your website. There is no need to use the keyword in every other line. Rather try to maintain proper gapping while managing the keywords on your website.
The URLs for your content also work as one of the crucial areas for managing technical SEO. The URLs come as strings of numbers or characters, which can be a turn-off for your visitors. Thus creating the best URL is important to drive more traffic to your content. The URL needs to be descriptive. Using your SEO keywords in the URL is going to offer your content better optimization for the SEO.
When it comes to using the keywords in your content, it always needs to be placed at the proper places so that it can offer you assured ranking in your Google SERP. At the same time, besides the content, if you are using any images to your content, make sure you are adding the keywords while describing the title of the image. Place the keywords in the places which are going to improve the chances for your content to stand out significantly.