With more and more people looking forward to shopping from e-commerce stores, the world of e-commerce is getting highly competitive. So, what is that one secret that can put you on a pedestal (not literally) and slay competition like an expert? Well, the answer is simple- good old SEO. Good SEO can take your business to places where you have never imagined before!
If converting more prospects into loyal customers, the resolve to increase sales using SEO, and giving your business that elite edge excites you, we have you covered! This blog will discuss 9 ways you can make the best of SEO techniques and set your sales game for the long term.
- 1 1. Get an SSL Certificate At The Earliest
- 2 2. Work On Keyword Research
- 3 3. Work On Your Page Loading Speed
- 4 4. Write and Publish Stellar Content
- 5 5. Leverage the Power of Social Media
- 6 6. Make Your Site User-Friendly and Navigable
- 7 7. Conduct Regular Website Audits
- 8 8. Go Local and Go Mobile
- 9 9. Take Care of Your Reputation
1. Get an SSL Certificate At The Earliest
One thing you should never compromise as an e-commerce store owner is- security. Your web connection experiences large volumes of in-transit customer PII (Personally Identifiable Information). These can include their debit card credentials, credit card details, contact details and address.
If these details are at the mercy of hackers and data leakers, trust us, your finances will go for a toss. Not to speak of the damage that will happen to your reputation!
Luckily, you need not worry we have the perfect solution for all your cybersecurity woes? All you need to do is invest in a Secure Socket Layer or SSL. Simple, right? But what exactly does it do?
Well, it secures the data travelling between the web browser and the client-server. Besides, the modern customer is smart enough to look for the padlock symbol before entering their confidential information.
Let me reveal a secret, Google also prefers sites that employ the HTTPS protocol! Simply put, HTTPS= HTTP + SSL. If you can wait for ages to increase sales using SEO, then you can take your own sweet time to invest in an SSL certificate.
But, if you want good results and too in a designated time frame, you can buy cost-effective Comodo SSL certificates. The best part is that they offer the same premium encryption as the more expensive ones!
2. Work On Keyword Research
Can you think of tea with water? No, right? So, if you want to increase sales using SEO, then you need to be super awesome with your keyword research. Once you have delved and found the right keyword mix, you can smoothly proceed towards creating content that matches your potential consumer’s intent.
The main aim of making and executing a good SEO strategy is to bring your product in front of those looking for your product.
To simplify the process you can use tools like Semrush or Moz. On the other hand, if you are low on budget and looking for free tools, you can also check out Google’s keyword planner. This will help you figure out a list of the most searched keywords for your e-commerce venture.
Once you are done with the research part you can incorporate these keywords in your content. However, make sure you don’t over do it as it will negatively impact your SERP rankings.
3. Work On Your Page Loading Speed
Patience is a virtue. But, to expect it from your customers is not the wisest thing. So, make sure your site doesn’t take more than 1-3 seconds to load. If it does, be prepared to encounter a big bounce rate. This is something no ecommerce venture would want.
Slow page loading speeds will also lead to reduced conversions and high bounce rates. Thus, we recommend that you optimize your site for faster and efficient loading on multiple devices. Here are somethings you can do to achieve this
- Compress large image files
- Say goodbye to heavy and obsolete code
- Resolve issues with the website’s host
- Remove redundant and lengthy written content
4. Write and Publish Stellar Content
One thing that will continue to rule the cyber world even in 4050 is relevant and to the point content! It could be surveys, images, videos, questionnaires, or blogs.
Pick the vibe of your target audience and make sure to create content on the same lines. If your content is as exciting and engaging, customers will be willing to stay a bit longer. When they do so there are chances that they may decide to buy something from you. So, make sure to write crisp, clear and SEO-friendly content.
5. Leverage the Power of Social Media
If you are using the right keywords and have integrated your social media platforms like Instagram, Facebook, Youtube with your site, then you can easily increase your sales using SEO!
Not only will you enjoy more interactions with your target audience, but you will receive and will be able to act on real-time feedback. This, in turn, will help you improve your reach and brand value.
We know that you spent a fortune in making a cool and modern website. But, if you didn’t pay any heed to its navigability, you have wasted your hard earned money.
Step into the browser’s shoes and analyze your site from their viewpoint while shopping on your site. Few things you can do to improve user experience include optimizing your search bar, offering multiple payment options and ease the overall shopping process.
7. Conduct Regular Website Audits
Broken links are no less than a sin for website browsers. No, we are not exaggerating. If they come across such links, they are more likely to shift to your competitors.
If you wish to retain visitors and get good conversions, you must conduct regular website error audits and SEO audit services to fix bugs, 404 errors and broken links as it will enhance website performance and provides more satisfaction to users.
8. Go Local and Go Mobile
Two SEO best practices that have come up in the recent years include a strong emphasis on local and mobile content. Local SEO has become more important as more consumers use mobile devices to look for businesses.
Besides, 70% of people will only visit a nearby business once they have conducted a thorough search. So if you want to drive some good business to your physical or E-commerce store, then make sure you focus on local content. These include local keywords and landing pages and make sure your site is mobile-friendly.
9. Take Care of Your Reputation
TBH, reputation management is not something people discuss when they talk about SEO. However, it is an element that better not be ignored. It is all about controlling and analyzing what people can see when they search for your business online.
For instance, if they saw that your enterprise received bad reviews in a row and following that you got into a squabble with a customer. Any person who uses the net to decide whether to purchase from your company will see the bad reviews and this can harm the reputation of your restaurant.
Thus, make sure you always put up your best face online and increase sales using SEO using these tips:
- Be super professionals when engaging with customers online
- Make it a point to check on online reviews daily
- Respond to negative reviews with a cool and calm mind and provide their solutions as soon as possible
- Get positive reviews and testimonials from satisfied customers
SERP and SEO ranking reports are like best friends, they always stay together. Jokes apart, changing algorithms, updates and implementing these techniques can take a toll.
Luckily, some techniques are evergreen and can be implemented for ages to come! These include fixing broken links, providing crisp and customer oriented content, and keeping your website secure.
While you cannot stop the pace of competition, you can rise over it and increase sales using SEO. Use these tips to pave the way for higher conversions and become an ecommerce business ninja!