Today, more than 500 hours of video content are uploaded on YouTube every day. The viewers have immense options on the type of video content to watch, and this often leads them to hop from one video to another. The proper use of YouTube cards will help you ensure that your viewers are diverted into watching what you recommend.
- 1 Introduction to YouTube Cards
- 2 Types of YouTube Cards
- 3 Channel Cards
- 4 Link Cards
- 5 Playlist Cards
- 6 Adding YouTube Cards to Your Videos
- 7 Tips to Make the Most of YouTube Cards
Introduction to YouTube Cards
YouTube cards are interactive elements that you can leverage at any point in your video streaming. While some content creators prefer using such cards during the video, others place them towards the ending. After you have selected the point at which you want the card to appear, YouTube allows you to save your changes.
The card will then appear on the top right corner of the viewer’s screen at the pre-decided position. If the viewer clicks on the card, it will open on the ride side of the screen showing links to relevant videos, playlists, or web pages. YouTube cards are highly non-intrusive, and if a user does not click on the pop-up, it will disappear within a few seconds. The interactive cards work with the YouTube mobile app as well as when viewed through a browser.
Types of YouTube Cards
Now that you are aware of the convenience of YouTube cards, you need to understand the different types of cards that you can create.
If you are creating a video series, you will want your audience to watch a particular video after they have completed the present watch. That is when you create channel cards.
This type of card can also be used when you collaborate with a YouTube influencer or want your audience to check out a landing page. For those who are comfortable sticking to the conventional path, you can place recommended channels on the card.
If you are a part of the YouTube Partner Program, then you will have the provision of adding your website’s link to your video. That way, viewers who click on the card will be taken to your e-commerce website or blog page.
With link cards, you can also connect crowdfunding pages to encourage your viewers to check out your initiatives. Note that this covers initiatives in approved crowdfunding URLs only.
YouTube has a list of approved retailers, and you can use the link cards to promote merchandise from such sellers.
You can create Playlist cards where you guide your views to some of your other relevant content. The feature can be used to link any video playlist that is public on the platform, and it need not be self-created content.
Adding YouTube Cards to Your Videos
By now, you must be ready to jump on the YouTube cards bandwagon and direct your viewers into watching other relevant content. Here is a step-by-step guide on how to achieve it.
- Step 1: Go to your channel’s YouTube page and click on the YouTube Studio option
- Step 2: The left panel has a ‘Content’ section. Click on that. This will open up all the videos that you had uploaded to the platform.
- Step 3: Identify the video to which you would want to add your YouTube card. There will be a pencil icon beside the video thumbnail. Click on the pencil to see the video details.
- Step 4: You will be taken to a new menu page that will show video details such as visibility, playlist, etc. Scroll down to the section that says ‘Cards’ and click on it.
- Step 5: An ‘Add Card’ dropdown will come up. Use that to create the type of YouTube card that works the best for you. Depending on your selection, you can select the link to the video from your collection or add the URL to some other channel. There are dedicated boxes for adding your teaser text or custom message, and you can enter your message.
- Step 6: At the bottom of the screen, there will be a curser on the timeline. You can move that to set each card’s playtime. Once you are satisfied with the customization, you can click on the ‘Create Card’ tab to complete the task.
Tips to Make the Most of YouTube Cards
In the competitive digital space, merely creating YouTube cards will not suffice, and you need to take measures to ensure their utmost utilization.
Show Relevant Content
For a potential viewer, there is nothing more annoying than being shown an irrelevant video. As a content creator, you need to ensure that the YouTube cards that you use are relevant to the content that the viewer is currently watching.
Teaser text is the content that appears on the screen before the user clicks on the card. Customize this content by telling the users how they will benefit from watching the video. A compelling CTA will go a long way in encouraging people to watch the video.
Come Up with Verbal CTAs that Point to the Cards
The cards appear on the top right corner of your screen and are easy to miss. To avoid that, you can script a verbal CTA where the subject speaks or points at the pop-up. With proper planning, you can ensure that the cards come up when the subject talks about the CTA.
Strategically Place your Cards
YouTube Analytics will give you a detailed picture of the audience retention graph of your video. Study this to identify inconsistencies and dips. These are the points when a viewer is likely to drop off from your video. By adding cards at these instants, you will direct them to watch some other video on your channel. That way, you will save yourself from losing out on interested viewers.
Add Cards to the Second Half of Your Video
While the YouTube analytics tools will tell you the exact position of viewer drop points, the golden rule is to avoid putting YouTube cards in the initial parts of the video. If you place your cards in the first half of the video, the viewers are likely to get distracted by it and hop on to the video pointed by the card. That way, they will miss out on the video that they were watching, and you will lose out on video views.
Thus, you see that YouTube cards have immense potential in boosting your online visibility. With the tips discussed in this article, you will be able to use the cards in the best possible manner. Over time, you will find your way around the YouTube algorithm and get more viewers to watch the content that you create. Here’s wishing you the very best in your YouTube journey ahead.