Social media is no longer a place where you chit-chat with friends and look at photos of celebrities. It has revolutionized the world by introducing the concept of social media marketing, which has swept everyone off their feet. You might be thinking we’re just exaggerating this stuff up, but it’s true. More than 70 percent of online businesses are getting the majority of their traffic from social media platforms like Facebook, Instagram, and much more. This is good news for small businesses as they now don’t have to rely on high-cost marketing hacks to advertise their products. It’s become quite simple and cheap to do it via social media. However, how do you use social media to build a presence and promote the brand? Here are ten tips that will help you build your social media presence and create brand awareness. So without further ado let’s dive right in:-
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Contents
Create a solid profile
One of the most basic things that anyone can do to improve their social media game and create brand awareness is to create a solid profile. Similar to how your landing page is the most important page of your website, a profile page is the most important page of your social media platform. Be it linked in, Facebook, Twitter, or Instagram, build a profile that attracts people. You can do this by having a simple username that’s congruent over all the platforms, a short and crisp bio, and a decent profile picture. Once this is done, use the bio to add links to your other social media handles so it creates a self-sustainable chain. Add high-quality images or your products on your profile and add good captions. Also, on top of that maintain a theme, which makes your page look visually attractive and makes people want to follow.
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Create good content
Once you’re done making a solid profile or at least setting it up the right way, the next thing you should focus on is creating good content. Creating good content is a must for all people to shine on social media. Social media platforms depend on the content created by the users, and hence it becomes crucial for you to give out solid content that is relatable, likable, and helpful to people. If you do this consistently enough, then your social media presence will grow and your brand awareness will grow too.
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Make sure to add a logo
No matter what you’re posting, always have a logo of your company on it. This creates a sense that this content piece is originally yours and creates an image of your company in people’s minds. Logos can be of any type, just make sure that they are resonant with what you do. However, we do not suggest putting a logo so big that it’s the only thing that can be seen but do add a subtle small logo to each of your posts, to improve your brand awareness and your social media presence.
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Collaborate and win
If you’re looking to succeed in any field, collaboration is important. Find good pages in your niche and hit them up to collaborate with you. This way, both of your followers will be introduced to a new page with content that they like and hence it would be a healthy exchange of followers. Also, collaboration shows its best results if you collaborate and organize a certain type of competition or giveaway with a prize for the winner. Make sure to keep following both of the organizing party’s accounts to be eligible for the giveaway and look at your social media presence boom. People like free stuff and are always on the lookout for a giveaway, so it can be a great way for you to increase the number of followers on your account.
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Maintain a content calendar
Always mark content ideas for your social media and once finalized tag their release on a calendar. Make sure to leave the same gap between all the posts to get more reach out of the same piece of content. This will help you be more regular and present on your handle, which is always beneficial for better brand promotion. This gives your followers an idea about when you’re going to post, so it conditions them to check your account by that time.
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Cross-promotion
As we mentioned in the first tip, having congruent social media handles is very important. However, if you want to grow your social media presence all at once, then cross-promotion is the best strategy for you. Cross-promotion means, promoting your social media handles on all the platforms using your handles only. This creates genuine brand awareness amongst the audience and if your content is good enough it also makes people follow all your socials.
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Buying engagement
we, as human beings, work on social proof. We trust what others trust and we follow what others follow. But how is this applicable to building a better social media presence you ask? Well, if you buy 100 percent genuine engagement from websites, it creates a follower base for your account, which signals the people landing on your profile that your account is a legitimate page and gives out credible information. This creates higher brand awareness and enhances organic reach. If you haven’t tried this out yet, you should check out high-quality websites like getting viral, social packages, and even follower packages for the same.
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Check your analytics
No matter what platform you’re using, all of them come with their analytics. These figures help you to identify what’s good and what’s bad for your profile. Since content becomes famous because of likeability, it tells you what your audience likes or not. Since now you know what gives your audience a trigger, you can use this information to curate your content. Hence insights are a great way to enhance your reach.
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Using stories
Almost all of the social media platforms now have a feature to upload stories. Since they disappear after 24 hours, they can be used to give out very interesting or important announcements. For example, if you’re a clothing brand and you’re going to have a sale next Sunday, you can put up a story saying so. This makes the users want to invest in your product. However, make sure to add a call to action, or otherwise, the stories won’t have any effect. Also, you can use stories to get more knowledge on what people like by using the question or poll feature.
Last but not the least, using and creating hashtags is the way to build a great social media presence, irrespective of the platform you’re on. Hashtags give you a great way to be visible to the public eye and come into the limelight without much effort. If you research for good hashtags in your niche and add them to your descriptions, then we’re sure you will attract much more traffic organically.
Using all of the tips mentioned above puts you on the path to achieving social media success if done right. These tips have been extracted by people they have worked for and hence are not hollow advice. If you’re looking to get a better brand promotion and social media presence and you haven’t tried any of the things mentioned above, we highly recommend you to do so, now.
