Google Play Store and Apple App Store are packed with nearly 4 million apps. With so many apps available in the app store, staying ahead of the competitive mobile market is a challenge for your app development Toronto team. Mobile app marketers are always looking to increase the app download and conversion rate on the app stores. Designing a functional UI design, developing unique features, delivering a memorable user experience, and choosing the right mobile SDKs can help you achieve your goals.
Using a mobile SDK, the software development kit is a worthwhile idea to make your app functional. With the help of mobile SDKs, your app can connect to third-party plugins that will eventually improve your app’s performance. Choosing the right SDK stack can make your app a big hit.
According to Statista, ad and monetization SDK were used by 68.34%, analytics SDK by 46.75%, and development tools by 29.24% of mobile apps.
If you are wondering how a mobile SDK can increase the app conversion rate and which mobile SDK will be the right choice for your mobile app, here I have listed some popular mobile SDK categories to choose from.
Contents
AB Testing
A/B testing allows ios & android app developers to conduct experiments by segmenting the audience into two groups and observing which version produces the best possible user experience. Many app development companies use the A/B testing approach to boost conversions and improve the performance of their mobile apps.
With the help of performing A/B testing, your development team will learn which version works best for your target audience, gain an in-depth understanding of the user behavior and optimize in-app user engagement.
As a app developer, it is advised to choose the right A/B testing tool that makes changes without writing the code and resubmitting to the app store and has easy SDK management. Fortunately, there are mobile app A/B testing tools that have easy SDK management.
- Firebase
- VWO
- Optimizely
- Mixpanel
- Apptimize
- Pushwoosh
Analytics
Once you develop a mobile app, marketers start measuring the number of conversions, how your app is solving customers’ problems, the amount of money it brought, and the number of people who are using your app frequently. With the help of mobile analytics, marketers can track numbers and important user data that they can use to come up with mobile app marketing strategies.
Mobile app analytics tools allow marketers to understand user behavior on a deeper level and make necessary tweaks in the app functionality to make it highly effective.
There are several sets of data and useful information that mobile app analytics tools can gather that can be used to improve your app performance and boost the conversion rate. Finding the right analytics tool is a challenge for marketers; here is a list of some famous mobile analytics tools you should try:
- Localytics
- Google Analytics
- Apple Analytics
- AppDynamics
- Flurry
- UXCam
- Adjust
- Smartlook
- AppsFlyer
- Buildfire
Push Notifications
Believe it or not, push notifications are the essential parts of mobile app development that companies use to boost user engagement. In fact, it is one of the most important parts of the customer retention strategy that can increase the retention rate up and click-through rate up to 2x. Keep in mind, push notifications, if not used right, can be the major reason for app install.
Check out this infographic on push notifications statistics by Invesp:
https://www.invespcro.com/blog/images/blog-images/push-notification.jpg
Here is a list of push notifications that will help you get in touch with your target audience and motivate users to open your app.
- OneSignal
- Google Firebase
- WebEngage
- LeanPlum
- Pushbots
- PushCrew
- Push Woosh
- Airship
- CataPush
- PushAlert
Payment Gateways
Today’s consumers prefer mobile shopping and prefer to make purchases on the go via smartphones. Your ecommerce app should use in-payment gateways to make it easier for customers to complete the purchase process.
Image source: financesonline
Some popular mobile payment tools:
- Square
- PayPal
- Apple Pay
- Google Wallet
- Stripe
- Amazon Payments
- Skrill
User Testing
If you want to improve your app performance and create a positive user experience, put your best efforts into user testing. Being a marketer, you want to know how users navigate your app, what features they like most, and what makes it difficult for them to take maximum advantage of your app’s features.
User testing with an SDK is a worthwhile choice that provides the mobile app development team with a budget-friendly way to evaluate your app’s usability, functionality, and user experience. With mobile app testing tools, you can make sure the app functions smoothly, optimize your app performance and find bugs that make it difficult for users to complete the specific task.
A well-tested mobile application can attract visitors’ attention and help you increase the number of downloads. There are many useful mobile app testing tools that will help you test various features of the app and observe the usability of the mobile app.
- Userlytics
- Applause
- Appsee
- Swrve
- Loop 11
- Sigos
- UserZoom
- Apperian
- Lookback
Advertising
The ultimate goal of developing a mobile app is to earn money. Many businesses monetize their mobile app to promote their app’s features and increase their customer base. In fact, the trend of mobile advertising is constantly growing, and more and more businesses will use Ad monetization platforms in 2021 to monetize a higher percentage of users.
IOS and android app developers need to place more emphasis on app monetization to encourage users to enter into premium models and subscriptions that allow them to make in-app purchases to access more features.
Check out the list of mobile app advertising platforms:
- PubMatic
- AppNext
- MoPub
- Leadbolt
- AppNex
- Google Ad Manager
- AdForm
- Appodeal
Concluding Thoughts
Here you go! These are some essential mobile SDKs you should use when developing your next mobile app or to improve the user experience and download rate of your existing app.
