Instagram is one of the most popular social media platforms which caters to audiences from almost every age group and has more than one billion monthly users out of which more than ninety percent of them follow at least one business they are interested in. This makes it all the more important that if you are the owner of any business that you would like to expand online this year, it is of absolute necessity that you start soon. From starting out as a photo sharing platform to literally the hub for all types of business, brands from all over the world have their profiles on Instagram and even organize and run fundraisers through the live feature provided by Instagram. But while running an Instagram business may seem like a huge deal, it is only the start of one of the many aspects of your Instagram account. It is extremely important that you grow more Instagram followers, especially to grow Instagram organically. This is mainly because of the simple reason that you want genuine Instagram followers rather than bots or fake followers that add in no value to your growth on Instagram or even to your audience. They are the kind of dead weight that you do not want.
So, let us talk about the various simple tips to get your business started on Instagram.
- 0.1 Create an Instagram business account.
- 0.2 Interact with your target audience.
- 0.3 Content that not only sends your message across and your values as a business but also that appeals to your target audience forcing them to engage and interact with your content as well.
- 0.4 Is It a Good Idea to Cross-Post Content on Different Platforms
- 0.5 8 Practical Tips to Grow Your Social Media Following
- 0.6 10 Tips to Build your Social Media Presence For Brand Promotion
- 0.7 Reels, Reels, and more Reels.
- 1 Making use of the analytics feature on your Instagram business account.
Create an Instagram business account.
If you have not made an account on Instagram before, you should know that a personal account and a business account on Instagram are two different accounts. Once you have made your own Instagram business account, you will have to keep a profile photo for your account because that is one of the best ways for your audience and customers to identify your business, and using the logo of your company for your profile photo not only optimizes your Instagram profile but also fastens the process of your target audience finding your business. Make sure that the Instagram business account name that you select is identical or at least similar to your business name. When it comes to your username, that is the login ID that you type when you login into Instagram, it should be exactly the name of your business without any spaces. The only URL that should be on your Instagram page is the official website of your business or at least the most recent promotional page. Make sure that your bio is optimized because most of the users on Instagram go through your Instagram bio than the whole of your page in the first glance. This will also help you grow Instagram organically and gain more Instagram followers.
Interact with your target audience.
To find your target audience you could always look at the Instagram business pages that are in your niche and look at the Instagram accounts that are following them. This is one of the best and easiest ways to grow Instagram organically, especially when these accounts are following the Instagram pages that are in your niche or very similar to your Instagram page because it simply means that they are interested in what your brand has to offer them. You may also look for growth tools to grow your engagement faster. For example, you may read UseViral review to understand their growth service for Instagram. Make sure that you also tailor your comments according to the post you are commenting on because this will ensure that you form a real connection with that Instagram account and your consistent efforts will pay off in time in the form of more Instagram followers.
Content that not only sends your message across and your values as a business but also that appeals to your target audience forcing them to engage and interact with your content as well.
You know all about the audience you plan to target, but the real question, especially when it comes to the audience you are targeting on Instagram is if you know the type of content that appeals to them so as to engage and interact with the content you produce. Now, real interactions and engagements are worth its weight in gold, especially when it comes to Instagram which is one of the main reasons why you have to grow Instagram organically and gain more Instagram followers. To begin with, you can stalk, or rather research by going through your competitors’ Instagram accounts and checking out what works for them and what does not. See which are the posts that get the most number of engagements and interactions and obviously, create similar posts because you do not want to blatantly steal their content.
Reels, Reels, and more Reels.
Now, Reels on Instagram is a fairly new feature, and Instagram promotes reels more than it promotes video and picture posts. Which is why you have to target and start posting reels on your Instagram business account as well. And when you create the reels you will have to keep in mind that you need to make sure that the quality of the reel does not dip, the content is relatable and resonates with your audience, and the most important of all, use the relevant hashtags and post it at the right time. You can always start with employee videos which are light hearted and fun, product trailers and sneak peeks, behind the scenes videos, a day in the office videos and so on. Also, make sure that you have a fixed schedule and post consistently rather than posting inconsistently and randomly. This will help you grow Instagram organically and more Instagram followers as well.
Making use of the analytics feature on your Instagram business account.
This is that one feature that Instagram introduced which will actually help you increase the sales and exposure of your content, and consequently your Instagram profile. The analytics feature in Instagram works only if you have a public and business account which is why it is necessary that you need to have a business account. This will help grow Instagram organically and gain more Instagram followers as well because the analytics of your Instagram profile will tell you the demographics of your followers and what time are your followers the most active during the day.
Apart from these essential five simple tips, you can also use Instagram ads, promote your business profile through various ad campaigns, and even collaborate with various influencers from your niche which will allow you to even gain access to the audience that you are targeting.